New Company Highlight         November 2004

Hansen Natural Corporation (HANS) markets and distributes Hansen's^® Natural Sodas, Signature Sodas, fruit juice Smoothies, Energy drinks, Energade^® energy sports drinks, E20 Energy Water^®, functional drinks, Sparkling Lemonades and Orangeades, multi-vitamin juice drinks in aseptic packaging, Junior Juice^® juice, iced teas, lemonades and juice cocktails, apple juice, cider and juice blends, as well as nutrition bars, Blue Sky^® brand carbonated beverages and Monster Energy^™ brand and Lost^™ Energy brand energy drinks. Hansen can be found on the Web at www.hansens.com.

Source: Hansen Natural

Rocket Capital Checklist for Hansen Natural Corporation

Rapid revenue and earnings growth

Accelerating revenue growth of 62%, 41%, 31% and 23% year over year in most recent 4 quarters.
Earnings growth of 126% and 216% year over year in most recent 2 quarters.

Obvious leader in its category

Fastest growing energy drink retailer and second in market share behind industry giant Red Bull.

Competitive edge within its sector

Preferred taste according to customer rankings even ahead of Red Bull plus increasingly more marquee store shelf space.

Keep it small – greater upside potential

$350 million market cap and 11 million shares outstanding.

Economic effects of supply/demand

23% institutional ownership.

Technical analysis to decide timing

Broke out of a lengthy "base on base" pattern featuring 3 times better then average daily volume on a close above $27.

As of the time of this post, clients of Rocket Capital Management own approximately 28,000 shares.

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